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Top 5 Customer Data Platforms You Should Use in 2024 - ButterCMS
WebNov 28, 2024 · Customer data management (CDM) is the process of gathering, organizing, and analyzing data about your customers. It’s a crucial mechanism when considering improvements to: customer acquisition, satisfaction, and retention rates. visibility of customers and communication strategies. increased data quality and higher revenue. WebIn the 2000s, data management platforms (DMPs) began to offer businesses the ability to manage new types of customer information. DMPs could use data from data … lycee littre
7 Best Customer Data Platforms of 2024 (Reviews for Business)
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